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	<title>72 Point Blog</title>
	<link>http://www.72point.com/blog</link>
	<description>National News, PR and Market Research Specialists...</description>
	<lastBuildDate>Tue, 09 Mar 2010 13:45:24 +0000</lastBuildDate>
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		<title>Name And Fame</title>
		<description><![CDATA[I am aware several posts on this blog carry a 'them and us' theme.
In fact an earlier article of my own comments on the lack of knowledge within the PR industry regarding how newspapers operate.
During my time on the newsdesk of a national newspaper I more than had my fill of picking up the phone [...]]]></description>
		<link>http://www.72point.com/blog/name-and-fame/</link>
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		<title>Embargo the Embargo</title>
		<description><![CDATA[Today I read a plaintive tweet from Martin Bryant, UK Editor at the popular tech blog The Next Web.  I could almost hear the beseeching in his voice as he begged: "Seriously, can we just scrap news embargoes? I'm happy to honour them but it's clear they don't work when not everyone follows them."
That's [...]]]></description>
		<link>http://www.72point.com/blog/embargo-the-embargo/</link>
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		<title>Doom, Gloom, Blame &#038; Outrage</title>
		<description><![CDATA[Oh to be British...
Have we always been such a wretched lot?
The UK press continue to fuel our misery with gloomy weather reports and inflame our rage with tales of broken Government promises, delinquent youth culture and cheating celebrities.
And let's not forget the damaging impact of foreigners on Britain. The Daily Mail have today published an [...]]]></description>
		<link>http://www.72point.com/blog/doom-gloom-blame-outrage/</link>
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		<title>PR Emails - What the Papers Say</title>
		<description><![CDATA[I've been following the recent PR spam debate and the "An Inconvenient PR Truth" campaign with some interest.
Although I feel a "Bill of Rights" is perhaps unnecessary, as I work in the national news industry I was interested in gauging the thoughts of editorial level newspaper staff regarding the issue of PR emails.
So today I [...]]]></description>
		<link>http://www.72point.com/blog/pr-emails-what-the-papers-say/</link>
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		<title>PR Spam</title>
		<description><![CDATA[The PR spam row has seen a heated debate between journalists and the PR industry about the etiquette of issuing press releases.
After various bloggers named and shamed the PR people who have ‘spammed' them, a campaign has now been launched to try and stop the inboxes of hacks and bloggers being flooded with a PR's [...]]]></description>
		<link>http://www.72point.com/blog/pr-spam/</link>
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		<title>How Newspapers Work</title>
		<description><![CDATA[
Two and a bit years ago I took the plunge and moved from a job on a national newspaper newsdesk to the fluffy world of PR - or 'the dark side' as it is known in the world of print media.
I'm not the first journo to do so. Many before me have sought to duck [...]]]></description>
		<link>http://www.72point.com/blog/how-newspapers-work/</link>
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		<title>Paid Digital Content</title>
		<description><![CDATA[The PCUK/Harris poll ran throughout the week and defined itself as "a warning to publishers considering a paid content strategy". The results show that only 5% of people would continue to use their current favourite news site if they were charged, whilst three quarters would switch to a free site. PCUK decided to interpret this [...]]]></description>
		<link>http://www.72point.com/blog/paid-digital-content/</link>
			</item>
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		<title>Twitter Start Up Guide</title>
		<description><![CDATA[Unless you've been hiding away in the mountains, it is pretty likely you have heard about Twitter! Whilst you may not know what all the fuss about, or what good it can do for you; this guide will quickly take you through the basics and show you how Twitter can help you make the most [...]]]></description>
		<link>http://www.72point.com/blog/twitter-start-up-guide/</link>
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		<title>OUR SURVEY SAYS&#8230;</title>
		<description><![CDATA[Ben Goldacre's rather unflattering opinion of survey-based news stories, in particular OnePoll which is, in his opinion, primarily responsible for an endemic problem within journalism, was published in this Saturday's Guardian.
His article raises a few points, none of which are particularly ground-breaking and certainly none I haven't heard before from "proper journalists" who love to [...]]]></description>
		<link>http://www.72point.com/blog/our-survey-says/</link>
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		<title>GUESS SCHU’S BACK&#8230;</title>
		<description><![CDATA[The return of Formula 1 legend Michael  Schumacher is a great PR coup for Ferrari and F1, but is it actually a good  thing?
After it was revealed that Felipe Massa is  out for the rest of the season following his horrific crash in the Hungarian GP,  the rumours about his replacement [...]]]></description>
		<link>http://www.72point.com/blog/guess-schu%e2%80%99s-back/</link>
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