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	<title>72 Point Blog</title>
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	<link>http://www.72point.com/blog</link>
	<description>National News, PR and Market Research Specialists...</description>
	<pubDate>Fri, 06 Jan 2012 15:03:21 +0000</pubDate>
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		<title>Where Are All The Boozy Lunches?</title>
		<link>http://www.72point.com/blog/boozylunches/</link>
		<comments>http://www.72point.com/blog/boozylunches/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:00:34 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=1084</guid>
		<description><![CDATA[I’d heard the old rumour.
The one that says PR is all about the long boozy lunches.
I have to say that just doesn’t tell the whole story… because there are the brunches, the dinners and the glitzy award ceremonies too of course.
Eight weeks into my career in PR, I’ve learned the old cliché doesn’t really ring [...]]]></description>
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		<title>Top 13 Most Annoying Client Comments</title>
		<link>http://www.72point.com/blog/our-top-13-most-annoying-client-comments/</link>
		<comments>http://www.72point.com/blog/our-top-13-most-annoying-client-comments/#comments</comments>
		<pubDate>Thu, 19 May 2011 11:46:02 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=1061</guid>
		<description><![CDATA[Ah clients….
They pay us the lovely money so we can't be too mean about them...but sometimes they make us want to saw our heads off. 
Here is our list of the most common, idiotic and maddening client comments we hear on a regular basis – and what we would LOVE to answer them with - [...]]]></description>
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		<title>Are you a &#8220;Power Player&#8221; of Social Media?</title>
		<link>http://www.72point.com/blog/are-you-a-power-player/</link>
		<comments>http://www.72point.com/blog/are-you-a-power-player/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 16:05:19 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=1036</guid>
		<description><![CDATA[Back in February, PRWeek ran an article entitled “Power Players of Social Media”.
Essentially it was a feature outlining a handful of PR folk who’d done some groovy social media stuff.
Then this chap called Andrew Bruce Smith decided to create another list (using Peer Index) of EVEN MORE “Power Players of Social Media”
There followed a few [...]]]></description>
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		<item>
		<title>Churnalism?</title>
		<link>http://www.72point.com/blog/churnalism/</link>
		<comments>http://www.72point.com/blog/churnalism/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 14:01:38 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=1001</guid>
		<description><![CDATA[I have noticed 72Point's sister company OnePoll on the Churnalism.com website a few times recently.
Here's one example:
My concern is that the Churnalism website implies newspaper journalists are ripping off press releases and using them word for word – without checking facts or doing any actual reporting.
This is no doubt the case in some instances – [...]]]></description>
		<wfw:commentRss>http://www.72point.com/blog/churnalism/feed/</wfw:commentRss>
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		<title>PRs: When to call a national news desk</title>
		<link>http://www.72point.com/blog/prs-when-to-call-a-national-news-desk/</link>
		<comments>http://www.72point.com/blog/prs-when-to-call-a-national-news-desk/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 17:38:45 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=994</guid>
		<description><![CDATA[When conducting a PR sell-in to national newspapers – timing is everything.
I am always surprised by the number of PRs who call news desks and send press releases through late in the day.
If you are a PR with what you believe to be a newsworthy story – you need to let news desks know about [...]]]></description>
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		<title>Another Unfit Mother</title>
		<link>http://www.72point.com/blog/another-unfit-mother/</link>
		<comments>http://www.72point.com/blog/another-unfit-mother/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 13:10:09 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=991</guid>
		<description><![CDATA[I rarely have an opinion regarding the rigmarole that is the life of Katie Price – neither did I think I would ever defend her.
But today’s news coverage of Miss Price and her three year old daughter has left me with a bad taste in my mouth – and not because I agree with the [...]]]></description>
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		<title>PR Hall of Fame</title>
		<link>http://www.72point.com/blog/pr-hall-of-fame/</link>
		<comments>http://www.72point.com/blog/pr-hall-of-fame/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 11:36:11 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=983</guid>
		<description><![CDATA[Amongst all the January gloom and depression - we’ve decided to go all fluffy and gooey with our annual 72 Point PR Love List.
Yes folks - It’s time for our yearly shout-out to all the PRs who we (with our cynical news hats on) reckon understand what makes a decent print / online news tale [...]]]></description>
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		<title>Ten Celeb PR Clangers of 2010</title>
		<link>http://www.72point.com/blog/ten-celeb-pr-clangers-of-2010/</link>
		<comments>http://www.72point.com/blog/ten-celeb-pr-clangers-of-2010/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 13:30:07 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=978</guid>
		<description><![CDATA[For the celebrity – reputation is everything.
So there’s nothing more satisfying than witnessing a famous figure fall from their pedestal from a magnificent height under the watchful glare of the public eye.
Here are my ten favourite celeb "crash and burns" of 2010…
1. BP boss Tony Hayward tells reporters "I would like my life back," as [...]]]></description>
		<wfw:commentRss>http://www.72point.com/blog/ten-celeb-pr-clangers-of-2010/feed/</wfw:commentRss>
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		<title>PRs: 5 Tips to Achieving a Blanket of Christmas News Coverage</title>
		<link>http://www.72point.com/blog/consumer-prs-5-tips-for-a-blanket-of-christmas-news-coverage/</link>
		<comments>http://www.72point.com/blog/consumer-prs-5-tips-for-a-blanket-of-christmas-news-coverage/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 15:25:39 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=969</guid>
		<description><![CDATA[It’s that time of year again – news desks across the country are being snowed upon by a veritable avalanche of over branded, tenuous, Christmas-themed releases.
The majority of these releases won’t see the light of day.
But for the Consumer PR – this is probably THE most crucial time of the year to achieve column inches [...]]]></description>
		<wfw:commentRss>http://www.72point.com/blog/consumer-prs-5-tips-for-a-blanket-of-christmas-news-coverage/feed/</wfw:commentRss>
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		<title>PR Newbies: Tips from Editors on The Sun, Metro, Telegraph and Sunday Mirror:</title>
		<link>http://www.72point.com/blog/pr-newbies-tips-from-editors-on-the-sun-metro-telegraph-and-sunday-mirror/</link>
		<comments>http://www.72point.com/blog/pr-newbies-tips-from-editors-on-the-sun-metro-telegraph-and-sunday-mirror/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 09:43:07 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.72point.com/blog/?p=953</guid>
		<description><![CDATA[At the time the "Inconvenient PR Truth" kicked off, I spoke to various, editorial level national newspaper staff about the subject of PR spam.
I asked - "As an editor on a national news publication, what are your thoughts on press release emails and what tips would you give to PRs looking to achieve national coverage?"
Useful [...]]]></description>
		<wfw:commentRss>http://www.72point.com/blog/pr-newbies-tips-from-editors-on-the-sun-metro-telegraph-and-sunday-mirror/feed/</wfw:commentRss>
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