Dec
22
2010

Ten Celeb PR Clangers of 2010

For the celebrity – reputation is everything. So there’s nothing more satisfying than witnessing a famous figure fall from their pedestal from a magnificent height under the watchful glare of the public eye. Here are my ten favourite celeb “crash and burns” of 2010… 1. BP boss Tony Hayward tells reporters “I would like my [...]

Nov
29
2010

PRs: 5 Tips to Achieving a Blanket of Christmas News Coverage

It’s that time of year again – news desks across the country are being snowed upon by a veritable avalanche of over branded, tenuous, Christmas-themed releases. The majority of these releases won’t see the light of day. But for the Consumer PR – this is probably THE most crucial time of the year to achieve [...]

Aug
24
2010

Why the Media Love a List

Broadcast, print and social media – all, without exception, love a list. Channel 4 milks this formula with its regular, late night, list-based programmes. 100 Greatest Tearjerkers…50 Greatest Comedy Characters…I enjoy these celebrity narrated TV shows – however the downside of committing to them is I’m inclined to fall asleep before the top 5 is [...]

Well done to you all. What a great start to the year and I'm really pleased with the coverage

Esure