Sep
09
2010

‘Failed’ Journos & PR

I felt compelled to voice my opinion after reading a number of recent articles, posts and tweets on the slightly touchy subject of why some journalists fail to make it in PR. After carrying out detailed research before commencing my piece I discovered very few, if any of those who have been particularly vociferous on [...]

Aug
31
2010

UK PR Agency Heads on Twitter

*Please note this list is currently based on PRWeek’s Top 100 PR consultancies (2010) however I may look to expand this in the future. I’ve been engaging with the PR community on Twitter for some time now and haven’t noticed a huge amount of activity from senior level PR people. I was curious as to [...]

Jul
28
2010

Not Another Rubbish PR Survey

PR Surveys… Like’em or not, if executed properly, a research-based PR campaign can be a fantastic way to achieve a big smacker of a news hit for your brand. Of course surveys work best for well-known companies and should be conducted as a component of a larger PR campaign…. But when working on large consumer [...]

Thanks to 72Point, our app 'Celebalike' has knocked Angry Birds off its perch!  The publicity from 72Point resulted in multiple mentions in print and online – the highlight was a five minute discussion on 'That Sunday Night Show' with Adrian Chiles.

Celebalike.net