Comments on: 20 Tips to Help You Secure National News Coverage http://www.72point.com/blog/20-tips/ News, PR and Survey Specialists Sun, 22 Apr 2012 19:53:51 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Chris Brown http://www.72point.com/blog/20-tips/#comment-824 Chris Brown Thu, 29 Jul 2010 11:00:10 +0000 http://www.72point.com/wp/?p=770#comment-824 Great post Harriet. It is remarkable the amount of times PRs make sloppy errors in press releases or annoy journalists by pitching stories that are not relevant. As you point out, it is imperative PRs read the nationals everyday to get an idea of the stories journalists are writing as well as stories that apply to clients. At a time when PRs and marketing guru’s preach the benefits of social media and new technologies, it is also important not to neglect core PR tactics when generating coverage. In our blog http://blog.rostrumpr.com/ we talk about meeting journalists and building up positive relationships, which can definitely have a positive influence on your chances of getting coverage in the nationals. If you are reliable when sending material and go the extra mile to help them out, the chances of getting coverage significantly increase. Great post Harriet. It is remarkable the amount of times PRs make sloppy errors in press releases or annoy journalists by pitching stories that are not relevant. As you point out, it is imperative PRs read the nationals everyday to get an idea of the stories journalists are writing as well as stories that apply to clients.

At a time when PRs and marketing guru’s preach the benefits of social media and new technologies, it is also important not to neglect core PR tactics when generating coverage. In our blog http://blog.rostrumpr.com/ we talk about meeting journalists and building up positive relationships, which can definitely have a positive influence on your chances of getting coverage in the nationals. If you are reliable when sending material and go the extra mile to help them out, the chances of getting coverage significantly increase.

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