Nov
18
2014

Radio Days that deserve capital letters

The Guardian published an article this month, ‘PR radio days are a comfort blanket suffocating our creativity’. It made for interesting reading, and raised some very valid points about poorly executed radio campaigns. In fact, one key observation that “the problem PR people have with radio is that they think about what their clients want […]

Nov
17
2014

PR seminar: dealing with the press… and coping with Christmas

I’d like to extend a big thank you to everyone who took the time out of their busy morning to join us for our first ever northern 72Point seminar on Thursday. It was nice to renew a few old acquaintances, catch up with our best clients from that part of the world, and also network […]

Oct
22
2014

A Picture Paints a Thousand Words…

It might not come as a surprise to you that more and more stuff is going digital. This is to some degree spurned on by the sheer speed and quality of technical advancements. It wasn’t that long ago that I had to plug my laptop into the phone line to surf the interweb. Now I […]

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