Aug
07
2014

So much for the silly season

Well, that was that… ‘Silly season’, by far and away the best time of the year to deliver PR content to the UK’s national newspapers, passed by in a blur of war, death, phone hacking and paedophilia. (By the way, they are not in order of seriousness, they merely read quite nicely in that order). […]

Jul
31
2014

Things you’d never see posted to Facebook

Here at 72Point, us Creatives (basically the survey-news equivalent of Apple geniuses, but better looking) like to head down to the board room every few days, briefs in hand, to conjure up enlightening ideas for you or your client. Each conference tends to follow the same path – we note the key themes of your […]

Jul
24
2014

Why summer is the time to shine on social media

We all know keeping company social channels fresh can be a difficult task. Especially when it comes to finding that relevant, original industry-related content. It’s even more arduous in the summer, with less people in the office keeping tabs on what the PR world is doing. We’re suggesting an easier approach to keeping your social channels updated […]

We find 72 Point an efficient and helpful research partner. Using OnePoll, we are able to complete research quickly which ensures our stories are topical, and we have access to a substantial sample size which provides credibility.

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  • Apparently it's national hug a boss day today? Luckily, news editor has booked the day off.,
  • Buzzing office today as it's time to order next year's diaries. Do you go A4? A5? Day to page or week view? Black? Navy? Big decisions...,
  • And the first Christmas survey is underway. Ho ho ho everybody.,