Jul
24
2014

Why summer is the time to shine on social media

We all know keeping company social channels fresh can be a difficult task. Especially when it comes to finding that relevant, original industry-related content. It’s even more arduous in the summer, with less people in the office keeping tabs on what the PR world is doing. We’re suggesting an easier approach to keeping your social channels updated […]

Jun
27
2014

How the marketing world sunk their teeth into Suarez

When I sat down to write this I had a lovely blog about World Cup PR stunts in my head. It was going to start with an ‘England are out, don’t be down, take a look at these’ type vibe but then #bitegate (as I’m affectionately calling it) happened and that went out of the […]

Jun
20
2014

Press re-writes: 5 simple tips

For most PRs, writing a press release is one of the most important parts of the job. A conversation might initially sell the story to the news editor or journalist, but it’s the copy which ends up in the paper. And if the press release or copy isn’t up to scratch, even after the best […]

I have worked with 72Point on two campaigns and I have been very impressed with their dedication and professionalism, as well as their creativity and ability to know exactly what makes a news story. Whilst you can never guarantee that a PR campaign will be successful, it is no coincidence given their qualities that we have been delighted with both of ours so far!

Skipton Financial Services

Tweet Tweet

  • Huge congrats to our colleagues across the pond who have sold their first project. Whoop Whoop!,
  • Members of the SW office have had a lovely day in Bristol.,
  • Big congrats to who landed nice coverage on the US MailOnline and on The Today Show in the states this morning.,