Jan
21
2015

Eschew All Those Beastly Adjectives

Sorting through a chest of old letters and photos recently, I came across a yellowing envelope marked ‘Roald Dahl’. Memories flooded back as I opened it.  This was a hand-typed reply I’d received from the great story-teller to a letter I wrote to him when I was 17, pleading for feedback and advice on an […]

Jan
20
2015

The Information Superhighway to Heaven

Breathe a sigh of relief, the information superhighway to heaven is open. Or at least, it was ten years ago when FuneralWishes.co.uk approached SWNS with their new ‘digital funeral service’. Thanks to Roger– a pioneering visionary in the funeral world – bereaved individuals were offered a streamlined approach to all their funeral needs thanks to […]

Jan
13
2015

The first 365 days of a 72 creative

A year ago, our news editor dropped a stack of papers in front of me and said ‘Read these, and forget everything you learnt in Creative Writing’. I could almost hear the collective groans of my uni lecturers as I bowed down to no-frills, journalistic story-telling – and I’m sorryyyyy! But by then, I was […]

I have worked with 72Point on two campaigns and I have been very impressed with their dedication and professionalism, as well as their creativity and ability to know exactly what makes a news story. Whilst you can never guarantee that a PR campaign will be successful, it is no coincidence given their qualities that we have been delighted with both of ours so far!

Skipton Financial Services

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