I was lucky enough to attend PR Week’s launch of the 2012 PowerBook on Tuesday night. The PowerBook is a “who’s who?” of the most important people in PR – and because we had an ad in the book, my colleague and I were invited to drink Champagne with the top 1 per cent of [...]

If I see another Mother’s Day themed PR brief or embargoed press release, I am going to shoot myself in the face. Bit extreme? OK I won’t do that. But for the love of God PR people! The Valentine themed release you sent to every journalist in the world didn’t make a line – and now [...]

I’d heard the old rumour. The one that says PR is all about the long boozy lunches. I have to say that just doesn’t tell the whole story… because there are the brunches, the dinners and the glitzy award ceremonies too of course. Eight weeks into my career in PR, I’ve learned the old cliché [...]